As of 18:00 on August 14, the box office of this summer's film (June 1 to August 31) exceeded 7.6 billion yuan, which has exceeded the total box office of last summer's film.



Insiders said that the excellent performance of the head film and the rich film supply have strongly driven the summer market this year and brought new opportunities for the recovery of the film market. With the improvement of the quality and quantity of film supply, the recovery speed of the film market is expected to accelerate under the support of policies.



● our reporter song Weidong



The recovery momentum is good



According to the data of cat's eye professional edition, as of 18:00 on August 14, the box office of the 2022 summer movie reached 7.603 billion yuan (including pre-sale), with a total of 195 million tickets. It is worth mentioning that as of 16:38 on August 13, the box office of the 2022 summer file reached 7.382 billion yuan, exceeding the box office performance of the 2021 summer file of 7.381 billion yuan. The film market maintained a good recovery momentum.



This year's summer movie, "walking alone on the moon" became the biggest winner, igniting the audience's enthusiasm for watching the film. This film combines science fiction and comedy elements, and tells a happy and warm comedy story. According to the data of cat's eye professional edition, from its release on July 29 to 18:00 on August 14, solo on the moon has achieved a good box office performance of more than 2.4 billion yuan, temporarily ranking first in the summer box office. From the perspective of film arrangement, the proportion of film arrangement of "walking alone on the moon" is stable in the first place. Relevant forecasts show that the total box office of the film is expected to reach 3.422 billion yuan.



In addition to walking alone on the moon, there are two films in this summer's summer, life events and Jurassic world 3, which have grossed more than 1 billion yuan. In addition, films such as "detective war", "tomorrow's war" and "Mozart in outer space" ranked among the top of the summer box office.



The supply of summer films is still increasing. On August 12, there were five films such as hunting and slaughtering, long confession and never compromise. Different types of films, such as the feature film "broken bridge" and the animated film "the book of mountains and seas: Goodbye monster", which were released on August 13, have brought more diversified choices to the audience. It is reported that more films will be released in the summer.



Zhongtai Securities believes that from the demand side, this year's summer market is more popular than last year. From the supply side, the film scheduling situation has been significantly repaired, and the performance expectations of film and television companies have gradually improved. Driven by policies, the recovery of film consumption is expected to accelerate.



Northeast Securities said that high-quality films have been fixed one after another and the demand for summer movies is expected to promote the strong recovery of the film and television industry in the third quarter. In the medium and long term, the parallel of "clearing + acquisition" will drive the acceleration of industrial concentration, and leading companies are expected to gain greater profit flexibility.



Promote film consumption



Recently, the state film administration launched a series of measures to promote film consumption. The notice of the state film administration on the launch of the 2022 film consumption season for the benefit of the people proposes to comprehensively launch practical and diversified film consumption promotion measures for the benefit of the people and enterprises, optimize the consumption supply, release the consumption potential, give full play to the traction and driving role of film consumption on the film industry cycle, better meet the film viewing needs of the general audience, and effectively promote the sustained recovery of the film market. It is reported that the film consumption season lasts from August to October 2022.



The above notice requires that we adhere to systematic planning and focus on promotion, give full play to the overall pulling effect of the two popular seasons of summer and national day on the film consumption market, realize the coordination and focus of film consumption promotion measures, and promote high-quality films to achieve social and economic benefits. Adhering to the principle of benefiting the present and focusing on the long term, we not only actively respond to the impact of the current epidemic, promote faster recovery of consumption, stabilize the main body of the film market, but also promote the continuous innovation of policies and systems for promoting film consumption, so as to provide a solid support for the establishment of a high-level film market that is compatible with the film power.



This time, the film ticketing platforms such as cat's eye, taopiao and Tiktok will issue 100 million yuan of film viewing consumption coupons, and set up a special column of "love film · love life" in the 2022 film consumption season to subsidize the ticket purchase expenses of the audience and stimulate consumption enthusiasm.



In addition, we will tap the potential of rural consumption, continue to vigorously support the construction and operation of township cinemas, improve the film viewing experience and service quality, and organize rural film consumption promotion activities in combination with rural characteristic festivals.



watch 99reel.com: Find Where to Watch Hottest Movies and TV Series Online Movies and TV Series Online In terms of the implementation of the relief policies, we will do a good job in publicizing and implementing the preferential relief policies for enterprises in the film industry, such as tax reduction and tax refund, social security fee deferment, rent reduction and exemption; Support the film authorities at all levels to actively communicate and coordinate with the development and reform departments to promote the implementation of phased preferential policies for power consumption in the film industry; Support film authorities at all levels to actively communicate with the banking and insurance regulatory authorities, and encourage film enterprises to voluntarily purchase business interruption insurance and public liability insurance.



Relevant market personages said that the box office performance of this year's summer movie was good, and the audience's enthusiasm and consumer confidence were recovering. Policies and measures, including the issuance of movie consumption coupons, will further activate the film market and bring a good pulling effect. It is expected to promote the recovery of the demand side of the industry and provide important assistance in the critical period of the recovery of the film market. With the gradual recovery of the film market, film producers will regain confidence, make more high-quality films, release high-quality production capacity, attract more audiences to the cinema, and form a positive cycle.

上一篇：

下一篇：